By: Katerina Zlatanovska Popova, GCDF certified Career Counselor with 13Years of Experience
Have you ever found yourself—or witnessed a young person—asking questions like:
- “What should I study?
- “How do I know what I’m good at?”
- “What if I fail?”
- “Do I have to follow one path for life?”
These questions aren’t just common—they’re deeply human. They reflect the uncertainty, pressure, and fear that many young people face while navigating school, expectations, and an unpredictable future.
Career counseling is not about giving ready-made answers. It’s about creating a safe, structured space where young people can explore, reflect, and discover—without judgment.
Through personalized sessions and proven methods, career counseling helps youth:
Discover Their Inner Compass
We start by helping them identify their interests, values, and unique strengths. Through tools like interest inventories, storytelling exercises, visual coaching, and open dialogue, young people learn more about who they are, not just what others expect of them.
Understand the World of Work
Career counseling provides insight into current job market trends and emerging professions, including new fields like AI ethics, sustainability consulting, and digital wellness. We help youth see not only what exists today—but what’s coming tomorrow.
Embrace Multiple Career Paths
Forget the myth of “one dream job for life.” We introduce the concept of multi-career journeys—a more realistic, flexible, and empowering way to look at the future. Youth learn that their path may change, and that’s okay.
Build Decision-Making & Self-Esteem
Making decisions about school, work, or life can feel overwhelming. We guide them in setting realistic, meaningful goals and support them in developing critical thinking, confidence, and a stronger sense of agency.
Design Their Own Future
With clarity comes motivation. Career counseling empowers youth to take ownership of their future—not by forcing them to decide everything at once, but by showing them how to make thoughtful, adaptable choices based on self-awareness and opportunity.


